It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. Again, Facebook is still in the process of rolling out Graph Search to its 1 billion+ active user base, so now is the time...
What I do like about Graph Search is that it has the potential to be a true social search engine, or in other words, a search engine about people, rather than topics, shopping, or websites. MJ: What are your thoughts on where Facebook is with...
Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...
Google Adds Information About Nonprofits to Knowledge Graph – GoogleGoogle now highlights the nonprofit's financials, cause, and recent Google+ posts. Google Notifying Searchers In EU That They Use Cookies – Search Engine LandUsers now seeing a...
Facebook's last update was Graph Search with Bing integration, which lets users search using four different categories: People, Places, Photos and Interests. Along with this change there will also be a new Like Page button underneath status updates...
If you have set up goals and ecommerce tracking (I highly recommend using one or both of these) you will be able to click these tabs above the graph to see how may conversions these links have generated for you through users coming to the site via...
Optimizing for Facebook and Graph Search should also be a key part of social SEO strategy. Marketers from every industry – including retail, technology, financial services, eCommerce and hospitality – shared their priorities for 2013.
While Yandex's Wonder app uses multiple social networks, check-in services and music streaming services, Facebook blocked it from searching its social graph, its most valuable commodity. Russian search giant Yandex has found its Wonder app barred...
Knowledge graph “instant results” for people, places and things. Products, services, expertise, location etc. Look for new sources of query research like social monitoring, owned assets (social profiles), and onsite polls, surveys, or contests.
I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph. So from a search rank perspective, how does a search engine account for the fact that a brand might be absolutely...
Glimpse uses their crawl data with Facebook’s Open Graph to gain more insight than is available from Facebook itself. New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to...
To get Jybe up and running you simply have to input your preferences via a quick questionnaire, much like how it works on Netflix or in the Alfred App (recently acquired by Google) and you can plug in other data sources too such as Twitter and...
This – combined with knowing what your location is, your previous search history, your social graph from Google+, and your device type from your user agent – allows the search engines to vary the results to the intent of the search at that...
Looking at some of the so-called 'FriendRank' patents from Google, they talk about categorizing elements of users within the social graph into; In a situation such as this building one's reputation in a social graph is considerable effort, whereas...
Google unveiled its Knowledge Graph recently, which it coined the "first step in the next generation of search.While it makes its way to my part of the world (Hong Kong), Baidu is claiming this is not new as the Chinese search giant has been...
Another major priority is Knowledge Graph, which Page refers to as Knowledge panels, released last week. Last year, they made headway with Google Flights; the Knowledge Graph (or panels) is an extension of this capability.
Generally speaking, the link graph is a representation of links for sites. You can use a link graph for competitive research to define what everyone else is doing and see where you stand in relation to that.
You can compare factors such as click-through rate, clicks, and impressions together with goal and e-commerce tracking from Google Analytics – everything presented so that you can graph and analyze a campaign or an individual ad.
Finally, what are the rules governing the new forms of personally identifiable information (PII) disclosed in digital and social channels - for example, the history of what sites individuals visited, the "social graph" of their connected friends...
