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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Segueing from the usual formatted descriptions of a company’s mission statement, Sean Cohan stated that Internet...

  4. How to Google-Proof Your Small Business SEM Strategy

    For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. This is a solid SEM strategy. Similar to putting your entire stock portfolio in a single equity, it isn't advisable to put too much...

  5. State of Search: Strong SEM Industry Growth Projected in 2011

    respondents clarified that SEO was the most popular service (86 percent) over PPC (79 percent), and social media marketing (74 percent). PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this...