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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). By this point you’ll probably have a relatively good feel for the major motivators and pain...

  3. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    But now that they are public, a significant amount of their manpower is dedicated to building a self-service media buying interface. As companies continue to invest their marketing dollars in the social media space, they will need to be able to...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    By monitoring (her own) forums, Smarty created a free service that has built substantial authority of its own and has led a lot of users to Internet Marketing Ninjas, the firm she works for. Jon Cooper of PointBlankSEO has a few well-known examples...