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  1. 7 Content Marketing Tips to Recover From Google Penguin

    You can even ask people to link to the giveaway for extra bonus points (although this might be a bit shady with Google's terms of service). To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. Event streams at ClickZ Live are designed to match your expectations in terms of content, format and ROI, whether your...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium users. Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. The reason potential search demand is important is because...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  6. SEO & Keywords: Think Conversions, Not Rankings

    At this point, there is an opportunity to upsell the client on additional service hours to optimize and create content for the newly discovered and agreed upon keywords. And, unfortunately, this is what they are looking for in the SEO sales and...