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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    This means you don’t stop adding value once customers sign up for your paid service. Social Integration Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their...

  2. Why Social Media Listening is Important for Brands

    Customer service: They promoted their repair service by mentioning that they would be willing to fix Dave's guitar as well as other guitar brands too. The brand also started talking on social media, however it was on unrelated topics that had...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the visual social media world. The 140 character social networking and microblogging service launched in 2006 and...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook Terms of Service, May 2013 Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. However, brands unable to strategically leverage the platform to support goals and KPI's...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. The service provider report is a good place to start your investigation when trying to isolate odd activity...