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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. Google+ Drops Controversial Real Name Policy After 3 Years

    Personally, I wonder if Google+'s most recent announcement is more of a media ploy to try and draw attention to their social network, than it is to really service the community. After all, it was hardly a secret that Google+ was really designed to...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform? Can [VENDOR NAME] offer a custom service package? What type of reporting for social media does...

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Once a user has had the opportunity to utilize the service...

  6. Why You Need to Own Your Data & Digital Assets

    When possible, define ownership of data as a company policy, and/or stipulate in service agreements and contracts with vendors. Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is...

  7. Top Brands Now Testing Pinterest Promoted Pins

    EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates that 85 percent of those users are female. Fast-forward to today, and the message remains the same from...