For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. Social shares and mentions
Yodle: Lesser known, but providing pretty much the same service as ReachLocal, Yodle targets the small end of the small business segment. Keyword-targeted, indexable landing pages (where the keyphrase is the location and the service)
The study also found that the most popular service bundles include social media services (89 percent), followed by website services (86 percent) and design they want results. If you only offer one type of service (PPC, SEO, display), you're...
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
Spindle made the announcement with a post on its blog, where it confirmed that it would be "sunsetting" its current service in order to prepare for its move to Twitter's San Francisco office. It also gives them the ability to post directly to...
Help A Reporter Out (HARO): This free service puts reporters in contact with sources. Then, using a monitoring service like Netvibes, Twilert, or Hootsuite to notify you when someone is looking for a source.
This means you don’t stop adding value once customers sign up for your paid service. Social Integration Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their...
Service providers Local service providers Social events They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer.
Customer service: They promoted their repair service by mentioning that they would be willing to fix Dave's guitar as well as other guitar brands too. The brand also started talking on social media, however it was on unrelated topics that had...
Many banks and card providers included security precautions in their customer service information. If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a lot of...
Amazon has announced a new sign-in service, Login with Amazon. Login with Amazon is a service which allows Amazon members to sign into other online services, stores, games, and apps with existing Amazon login information.
What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the visual social media world. The 140 character social networking and microblogging service launched in 2006 and...
Facebook Terms of Service, May 2013 Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. However, brands unable to strategically leverage the platform to support goals and KPI's...
Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. Use Vine for 'Tweasers': Whether your brand is promoting a new product, service or just generating awareness, six...
You will need to agree to the “Terms of Service” and then hit verify. Step 4: Add in optional business information such as hours of operation, languages spoken at the business, social media links, etc.
Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a...
This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. The service provider report is a good place to start your investigation when trying to isolate odd activity...
On the upper range are businesses with greater needs working with full-service SEO agencies. Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. For example, a client may choose to enter into a...
There is a nominal fee associated with using Eventbrite, but this fee can be shifted to the attendees, along the lines of a Ticketmaster service charge. Social Media Ideally, your followers will spread the word via social media, forums and...
You will be able to unlock the page by giving your first and last name, email address, creating a password, and agreeing to the Yelp terms of service. Side Note: Yelp has actually been criticized in the past for inconsistently removing reviews that...
