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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. Return on Investment: If you're like most digital marketers, you probably have difficulty...

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    Benefits include improved display ROI and a reduction in display costs. And how do you link this to ROI? DSPs as a Driver of ROI Imelda blogs at SEM Booty and is also on Twitter @imeldak Analytics and media buying is converging - with DSPs, the...

  3. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    The speaker line-up is just as impressive: aimClear's Marty Weintraub, ROI Lab's Tami Dalley, and SiteLogic's founder Matthew Bailey. Imelda blogs at SEM Booty and is also on Twitter @imeldak He's using Advanced Segments in Google Analytics to get...

  4. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...