The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search results grew by the greatest percentage of all social networks ).
However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. Looking at Pinterest, in the context of SEO, one out of...
All this and much more in our quick recap of search and social marketing news and tips from the past week. We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware...
Social Won't Displace Search in Channel Importance Even during the social hype of last year, Google's year over year ad revenue grew by 29 percent. Without a doubt, 2013 will be even more challenging for search marketers to break through the noise...
For years you have provided a very solid set of search results and your market share reflects a true talent for understanding what people think they want, how they think they want it, and serving it to them quickly.
Search grew and Google changed. Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust and authority of content by adding people, pages, and profiles that are all also...
Is the Year That Search Grew up! During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams...
Optimizing content for the local language and culture will help appear higher in search engine results. How Debenhams Grew Its Market Holiday” has different meanings for different people, and retailers should recognize these differences across...
The firms numbers showed that search spend grew in the U.S. Other studies tend to agree, as a report released earlier this year found that the feature garnered positive results for small to medium-sized brand pages.
Earlier this year, in "Social Search Result Rankings for Top 500 Tech Writers", we analyzed how social networks appear in the search results for 500 of the world’s top tech writers’ names. In looking to understand how the social networks appear in...
Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...
It's Google's display limit in search results, and it's an easily re-tweetable length. Applying social media optimization (SMO) to your content isn't rocket science, but amidst other marketing priorities, it sometimes get buried or forgotten.
None of the pre-Google engines analyzed links, and none of the algorithms or search results were in any way based on any external linking related signals. With the massive changes we have seen take place at Google over the past few years, to their...
Social media assets have reached enough critical mass to rank on the first page of search results, as well as directly contribute to the SEO ranking of your website pages. Optimizing your social presence for search is important, right?
One of our stated goals in the Search Engine Watch redesign was to increase traffic from Google News in order to establish ourselves as an authoritative publication on the search marketing industry. The results of our project are below:
Organic search results powered by Google, meanwhile, increased to 67.7 percent in October, up from 67.4 percent in September. The latest comScore search engine rankings for October largely tell the same old story, with Google’s continued dominance.
Direct Connect allows users to search from Google.com and add the Page to Circles from the results page. If you’re going to take on the social media Goliath, though, you had better come out swinging and knock our socks off.
Search, Social, Identity A Question Of Identity A hundred years ago people made their own clothes, grew their own food, and waited a month to get a letter in the mail. Under Google.com/Dashboard you can see that Google is tracking your social...
Not content with its appearance last year, Google made numerous tweaks to its look – organic results saw a series of tests, sitelinks expand, while AdWords also saw its share of tests and changes. The search engine that became synonymous with...
The study examined consumers navigating to a retail site via bookmarks, search engines, or social networks. Organic search engine results are still a top traffic source for online merchants, providing 18 percent of all traffic.
