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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. You can analyze how many PPC advertisers, which keywords they are using...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. At each stage, there are paid, social graph, or syndication...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. For more on intelligently leveraging social and mobile for...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Are we active on the social networks that matter to the search engines?

  6. Why Google's Hummingbird Algorithm Isn't for the Birds

    With better meaning and context of understanding, I believe Google is connecting, via their Knowledge Graph, Larry Bird the basketball player with the context of the team he's most famous for, and the product that matches the shirt number he wore.

  7. 4 Google Changes and How Online Merchants Can Adapt

    The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook...

  8. Could Bing Ever Overtake Google in Search?

    Taking away the keyword referral data from website owners was one big step, and depending on the Knowledge Graph more to populate search results is another big step. Knowledge Graph If Bing continues to do search right and uses actual social media...

  9. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek under the Graph Search hood in a post on the Facebook Engineering page yesterday. Tevosyan highlighted the challenges facing Facebook as they gave users the ability to...

  10. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Google recently started paying attention to Open Graph tags pointing to video content to show the video play icon alongside video results. Open Graph tags can be used to specify how a piece of content will look when shared on Facebook, and can be a...