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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. For more on intelligently leveraging social and mobile for...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Are we active on the social networks that matter to the search engines?

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    With better meaning and context of understanding, I believe Google is connecting, via their Knowledge Graph, Larry Bird the basketball player with the context of the team he's most famous for, and the product that matches the shirt number he wore.

  6. 4 Google Changes and How Online Merchants Can Adapt

    The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook...