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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. On July 9, Search Engine Strategies will relaunch in Atlanta.

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Click to call should be an integral part of any e-commerce or lead generation search engine...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  8. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.