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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for specific query. Cutts also gives us a rare heads up into some algorithmic changes that are coming in to the...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. We're not suggesting marketers be more tactical, but there may be an issue with a...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    These ads show up alongside the search results for the keywords you choose and provide additional visibility for your products. Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. There is obviously different data to collect within the three strategies, but it...