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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. But the Fabletics social team can use a workout on negative customer responses to avoid negative search results.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Producing video content that complements and links to the new content...

  4. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Organic Search Organic search is generally used to refer to how well your site factors against that search...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012. Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that...