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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  2. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  3. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. While news consumption continues its shift to search...

  4. Why an Optimized Content Strategy is Crucial for Social & Search

    While the fundamentals of organic search optimization remain important – such as ensuring you have a strong technical website that the search engine robots can crawl, and addressing local search and industry-specific directories for backlinking...