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  1. Could Bing Ever Overtake Google in Search?

    If Microsoft were to integrate search into all of these services and devices and provide a seamless experience, Google may have a hard time keeping their number one place in the search wars. This is where Microsoft can leverage those users to shift...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...

  4. How To Use HTML Meta Tags

    The only search engine that looks at the keywords anymore is Microsoft's Bing – and they use it to help detect spam. While there is still some debate about which meta tags remain useful and important to search engines, meta tags definitely aren't a...