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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Social spending, for example, on World Cup-related campaigns rose to the...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Devise a strategy that adds value and then ensure you have a diverse array of tactics in your strategic plan, so no one tactic can ever becomes overly relied upon. Look at other ways to grow, such as influential sites that can send relevant traffic...

  3. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Guest blogging is bad for both social media optimization...