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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Here, you want to cleanse your data and ensure that...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: Use multiple media types The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  4. Last-Minute SEO - Here Come the Holidays!

    Now, does this mean you shouldn’t have a paid strategy just like you have an organic strategy? You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Social spending, for example, on World Cup-related campaigns rose to the...