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  1. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. So, how do you go about ensuring you have a strategy filled to the brim not just with...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Devise a strategy that adds value and then ensure you have a diverse array of tactics in your strategic plan, so no one tactic can ever becomes overly relied upon. Google processes provide tremendously relevant content for every search and they are...

  3. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. While SEM definitions are accompanied by editorial that appear to promote SEM as a...