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  1. Can Groupon Break Into the Search Market?

    Though the two platforms are inherently different - Groupon being more about discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages.

  2. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. You should claim and optimize your listings on...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Creating a great, local-focused content strategy So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Indeed, some are referring to Pigeon as the biggest Google update to...