The Apple name is so well known that consumers instantly know who they are, what they do, and if their site is the right one to answer the question they've posed to Google or Bing. If your business has a physical address (even only a back office...
And this is before Google’s wonderful social media offering takes off, increasing the percentage of people logged in while doing a search… I’m not usually one for a conspiracy theory, unless it’s contained within a decent yarn like “The Da Vinci...
That "social SEO" has an impact upon natural search rankings is now irrefutable, and the recent introduction of Google +1 means there is now an even more direct relationship between a ‘social signal’ and ranking improvements.
What Google Does by Gareth Owen Google Places Eats Hotpot: What's it Mean for Local Search? Korean Companies Claim Google's Android Blocking Competing Search Apps by Danny Goodwin Google saw some small gains for the first time since September...
Top 13 Social Media Ranking Factors for SEO by Gareth Owen Hidden Services on Google Social Search - David Naylor Google Drops Hyperlinks To Previews Of Google Alerts - Search Engine Roundtable Google Over Levitra Search Suggestion by Danny Goodwin
Depending on who you speak to, search engine optimization (SEO) is either largely influenced or not at all influenced by social media. I'm sure everyone has their own opinions, case studies, and sites that show greater or lesser correlations...
SEO and PPC: A Love-Hate Relationship by Gareth Owen Many SEOs have long believed that Google uses data it collects from the Google Toolbar to influence search results. Google AdWords Opens Automated Rules For Ads To All Users by Frank Watson
A clear and continuing drop in the value of major generic keywords in natural search (historic data, Google products, use of search). Check Google Trends for any number of "high volume" generic keywords (car insurance, televisions, loans...
by Gareth Owen January 2011 Google Toolbar PageRank Update - Search Engine Roundtable More Compact Google Search Options - Google Operating System Spain's data protection authority has demanded Google to remove links to nearly 100 articles from its...
Two subjects have been prominent in search engine optimization (SEO) over the last month or so: the quality of sites appearing in Google's results, and the impact of social media links on ranking. Although this is a heavily generalized summary of...
by Gareth Owen Google Webmaster Tools Adds Redirect Links, Search Query Info by Frank Watson Colorado sheriffs are working with Google to find out how their database "mistakenly revealed the identities of confidential drug informants and listed...
The big news in SEO recently was the revelation that social media signals affect natural search rankings, from interviews with people at both Google and Bing -- although no indication was given to how much they affect rankings.
On-page Optimization is Dead By Gareth Owen Google has quickly tried to counter Bing and Facebook's social search announcement by integrating social shares into their search results. Google Counters Bing/Facebook With 'Shared By' Social Search...
As you can see, there is actually an inverse relationship here, so Google can see that the content is about the same theme, and could even be penalizing content that mentions the keyword too many times.
In the last couple weeks we've seen the introduction of Google Instant results and subsequently a heap of excited blog posts about the impact it will have on the industry, SEO, and clients the world over.
Social Search Optimization You can certainly make the case that links with relevant anchor text are all that matters -- that "Google isn't actually as clever as you think" -- and the SERPs will back up that view in the vast majority of cases.
What is doubly interesting (and helpful) is that Google has a tool that can specifically identify what those highly relevant sites might be. Google Ad Planner -- allowing you to see what sites match the same user profile as your client's site, and...
Even on the biggest, prettiest smartphones, Google's search results don't fit on the screen, removing the majority of paid search listings that make up so much of Google's revenue. If everyone were to use mobiles only to search for info, Google...
Search Doesn't Only Happen on Search Engines by Gareth Owen Gareth Owen Why Google Wants to Eliminate Bidding In Exchange for Your Profits by Alex Cohen Google AdWords Placement Targeting: Tools for Success by John A.
There are many ranking factors that are specifically aimed at ensuring SEO happens as part of a natural online marketing presence and not just a focus on the one goal of getting traffic from Google. It may be jumping the gun slightly, as there is...
