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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does [VENDOR NAME] offer integration with Facebook?

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. Future of Search & Content Marketing: Expand Your Mindset

    And it’s not just the Google or Bing search engine you should be thinking about as a local merchant. People have specific needs when they search, MacGurn said, and Google and Bing aren’t always the first place they go to get that information anymore.

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Facebook Your links, paid search, and social media acts as the icing, but your content, information...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while...

  6. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Bing displays auto-complete results in the search bar as well. Keep in mind that Facebook isn't as transparent with hashtag...