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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Overall, cost per click was up in Q1 for all search engines from the same time last year at...

  3. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. SEM encompasses all of the various ways site owners can use search engines to attract more traffic to...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The people who build blog templates might generate URLs (web addresses) that search engines can crawl. It means that search engines can access the blog content. A qualified technical SEO can take a blog template and make it better for both...

  6. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Furthermore, with just a few exceptions, the only thing that has changed...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...