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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Your organization may already share curated content on...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. A good place to start is in the social media sphere.

  4. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Website visibility used to be called just SEM (search engine marketing) and SEO (search...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. Most popular industry sources for content included Search Engine Land, Search Engine Watch and...