This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment Contributed by: Angie Schottmuller is an accomplished...
Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers...
Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about his upcoming keynote. He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur.
Although YouTube is known to be the second largest search engine online, it's a common misconception to believe that tapping into its community is the only way to make online video work in your favor.
Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance and differences across local nuisances, translation, search engine types, and global law. Interactive Marketing Forecast 2011 to 2016.
SES Chicago: SEO Diagnostics for the Skilled Search Engine Mechanic - 435 Digital Marketing Blog SES Chicago: Building the B2B Social Media Machine – 6 Steps for Success - TopRank Online Marketing Blog
Use social data to help find out what people are talking about using something like social mention or Bottlenose, a new social search engine that I love. Many of the key social metrics should be included in any content marketing measurement campaign.
Social media has a greater impact on search engine optimization (SEO) as well, both on the website and pointing to the website. As Google continues to update its search engine technology, the requirements associated to gaining good keyword...
Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your content in video format. Social media and SEO are very much separate line items in a marketing budget...
You want the most influential media to cover your news within that search engine or social channel. Write for the journalist, the search engines, the customer, the prospect and the social media news networks.
BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com...
Search Engine Watch spoke with companies using Twitter Brand Pages back in January, when Coca-Cola’s director of worldwide interactive marketing Michael Donnelly told us, “Twitter is a close and valued partner that really listens to brands, so...
We've found that clients knowledge of SEO and mindset has been shifting for the last couple of years, especially towards looking at SEO from a business/marketing perspective," said Kevin Gibbons, from SEOptimise and Search Engine Watch author.
Social buzz will drive more traffic to the page, validate your credibility and has the potential to help your website rank higher on search engine results pages. This could have been in your pay-per-click ad, a third-party blog posting, or a...
A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch: SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S.
Search Engine Watch spoke with SimpleUsability’s founder Guy Redwood about their Twitter Brand Pages: A first look at usability eye tracking study and best practices for marketers in anticipation of a wider release.
Guilty, Hopeful, Clueless Marketers and the Need for Change - #SESCHI 2011 Keynote - Search Engine Watch The leading search and social marketing event, SES Chicago, is over and marketers are heading home after learning the latest strategies and...
Deception master, fearless, organized, extremely knowledgeable of the Force (search engine algorithm logic or vulnerabilities), lusts for power, feeds on surviving search engine penalties or algorithm updates.
Use a build technology that can be “crawled” or “read” by the search engine bots – HTML, JQuery, etc. By increasing the interaction and connection of websites beyond links and video, widgets are a great way to promote a business and a website by...
Brightcove’s Sara Watson references the first best practice of a social video program as leveraging the power keywords in your video’s titles, descriptions and tags to maximize search engine visibility.
