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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more details on the state of paid search, including more information on trends by search engine and device, you can access the full report here. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. U.S. Search Awards 2014 Nominations Now Open

    Search Engine Watch is also a media partner of the event. Best Use of Social Media in a Search Campaign Best Use of Search: Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. I often tell clients that local is the "back door" into competitive search results pages. With the business model and process elements covered, now is the time plan out how to succeed in search...

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Guest blogging is bad for both social media optimization (SMO) and search engine optimization. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need...

  8. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. I don't advocate obsessing over toolbar PageRank, but understanding how...

  9. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. By getting out and speaking, writing, guest posting, and even having an active social media...