A recent study covered in the Journal of Science found that, although scientists knew human's DNA differed very little from one person to the next, we're actually even more alike than previously thought.
Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Recent research from the Unruly Social Video Lab has found there is a huge...
Brands need to interject science into their creative process to produce compelling content, which will drive higher engagement, click-through rates, and revenue. This reinforces the need for marketers to think natively when participating in social...
Timing can make a difference and Dan Zarrella studied timing in his recent book “The Science of Marketing”. Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the...
SEO reporting should be considered an art rather than a science. Social signals by social channel. Sound familiar? With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO...
This Ain't Rocket Science (It's Computer Science) All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more.
Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular...
If you're working in the technology space, go read a science blog. But it doesn't matter program you use, just that you're setting yourself up to make social and sharing work for you. But in today's socially-connected world, it's not enough.
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...
The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in “integrated science and thought. It would seem that nexialism as defined by van Vogt, has a solid basis in the science of creativity.
It's not a truly exact science but unless you're confident in addressing ROI, the CFO will smell the fear and your proposal won't long be out of the recycling. Obviously, social signals are playing an increasing role and are important in developing...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. Social signals
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
Then the science work gets translated into a public search engine service through a large company - because that job TAKES big resources these days. I should mention that those towing companies that I mentioned earlier are being tweeted about...
As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. Back in 2009 there were 17 social networks that were the market leaders in at least one country.
Karen Nelson-Field, of the Ehrenberg-Bass Institute for Marketing Science, on the key variables that drive video sharing; Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social...
PSR transforms site retargeting from an intelligent guess into a science, resulting in fewer wasted impressions, greater returns, and an ROI that will make your boss hug you for 10 seconds too long. Social
The combination of all of these concepts such as “big data”, measurement science, and data science trends makes predictive analytics my hottest trend to watch in 2013. Social media analytics didn't make significant headways in 2012, except in the...
While this isn’t an exact science, if you have some baseline metrics, like your average conversion rate and approximate website traffic, you can gain some useful insights from using a test duration calculator.
