This Ain't Rocket Science (It's Computer Science) All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more.
Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular...
If you're working in the technology space, go read a science blog. But it doesn't matter program you use, just that you're setting yourself up to make social and sharing work for you. But in today's socially-connected world, it's not enough.
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...
The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in “integrated science and thought. It would seem that nexialism as defined by van Vogt, has a solid basis in the science of creativity.
It's not a truly exact science but unless you're confident in addressing ROI, the CFO will smell the fear and your proposal won't long be out of the recycling. Obviously, social signals are playing an increasing role and are important in developing...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. Social signals
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
Then the science work gets translated into a public search engine service through a large company - because that job TAKES big resources these days. I should mention that those towing companies that I mentioned earlier are being tweeted about...
As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. Back in 2009 there were 17 social networks that were the market leaders in at least one country.
Karen Nelson-Field, of the Ehrenberg-Bass Institute for Marketing Science, on the key variables that drive video sharing; Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social...
PSR transforms site retargeting from an intelligent guess into a science, resulting in fewer wasted impressions, greater returns, and an ROI that will make your boss hug you for 10 seconds too long. Social
The combination of all of these concepts such as “big data”, measurement science, and data science trends makes predictive analytics my hottest trend to watch in 2013. Social media analytics didn't make significant headways in 2012, except in the...
While this isn’t an exact science, if you have some baseline metrics, like your average conversion rate and approximate website traffic, you can gain some useful insights from using a test duration calculator.
If you happen to be in Manhattan, check out the Science, Industry and Business branch of the New York Public Library. Social Researching a new market, customer, or channel can be wildly inefficient. The Internet has abundant information, but...
Learning to make your website talk to search engines in the language they understand is a long term science. If a piece of content gets picked up by the social media crowd, whether it’s a new piece or an older item catching a second wind, there may...
A lot of people believe that due to the lack of control on organic searches and rankings on search engines, SEO forecasting isn't easy and not an exact science. Without getting into the science of forecasting, one way of creating a separate model...
It is more like a science now - SEOs have tools and methodologies to measure any initiative. It has always been the slow burn strategy, which now social media marketers now also must face. In many ways, search and social both occupy the earned...
It wasn’t the first time I’d heard of the relatively new LA-based company, who call what they do “Creative Science. Creative Science = Content at Scale For those still making a living at writing web content, along comes DataPop and their Creative...
