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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can maximize engagement, brand preference, loyalty, and...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The role of SEO as the driver of earned media has become even more important as part of the content marketing revolution. Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014.

  4. The Role of #Hashtags in Social Media and Search

    Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves from Twitter users around the world using various hashtags; the tsunami in Thailand; Superstorm Sandy in the U.S.in 2012; the...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    We are living through a successful marketing revolution. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge...

  6. Guy Kawasaki Talks Content Marketing, Social & Google+

    I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...

  7. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  8. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    This led Buzzman to also create content around historical moments relevant to the different countries too, such as The French Revolution and Italian Renaissance period. Hubert Munyazikwiye, Head of social media and PR at Buzzman, openly discussed...

  9. The End of Link Building as We've Known and Loved it

    It was a revolution in its time because it provided search engines with a method for identifying the most important web pages for a given topic. That same article also documented how using social media's "wisdom of the crowd" (showing the most...

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  10. How to Use QR Codes for Better Conversion Rates

    However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an entirely new perspective on conversion opportunities. Sources like Yelp, TripAdvisor and Citysearch had claimed that Google unfairly...