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Social Responsibility

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  1. Old Sites vs. New Sites: Which Will Win in SEO?

    Corporate social responsibility and sustainability seem hard for well-known brands in clothing, fast food, and energy. As you can see in the acquisition timing (grey line) from social media and viral links, their respective ranking effect timelines...

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The traditional definition of entrepreneur is changing to include those who take responsibility and risk and are accountable for their actions. And not just that, they may search for you on social networks and forums too to gain insight as to who...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Why do so many CEOs fail to recognize the responsibility they have to lead the way in today's transparent, social marketplace? A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media.

  4. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Richie's attorney defends his client by arguing that Richie has no responsibility over what other people submit on his website. This includes blogs, forums and social media. He personally controls every submission that is posted, unlike mega social...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. Brands and businesses were initially skeptical about the validity of social as a marketing and...