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Social Responsibility

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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position and take responsibility. Not every social network is going to help your...

  2. Old Sites vs. New Sites: Which Will Win in SEO?

    Corporate social responsibility and sustainability seem hard for well-known brands in clothing, fast food, and energy. As you can see in the acquisition timing (grey line) from social media and viral links, their respective ranking effect timelines...

  3. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The traditional definition of entrepreneur is changing to include those who take responsibility and risk and are accountable for their actions. And not just that, they may search for you on social networks and forums too to gain insight as to who...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Why do so many CEOs fail to recognize the responsibility they have to lead the way in today's transparent, social marketplace? A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media.

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Richie's attorney defends his client by arguing that Richie has no responsibility over what other people submit on his website. This includes blogs, forums and social media. He personally controls every submission that is posted, unlike mega social...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. Brands and businesses were initially skeptical about the validity of social as a marketing and...

  7. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Still, conference organizers have a responsibility to keep track of who they're selecting, and women have an equal responsibility to make their pitch stand out. Use these Twitter lists as your starting point: https://twitter.com/Casieg/top-ladies...

  8. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Team members whose primary job responsibility may not be content creation participate, and it is a true democracy in that the best idea wins. In the last 12-18 months, several factors have come together to form what could be described as a digital...