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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which publisher relationships are direct? Which are third-party relationships? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for each location or will [VENDOR NAME]?

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Are we fostering positive relationships and impressions as we build our links? Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.

  4. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    You'll find opportunities to share other people's content, to thank them for sharing yours ("Thanks for the retweet"), and to develop business relationships. Whether they love him, hate him, or are in-between, Weiner needs engage online and build...

  5. 4 Steps to Better Understand Your Brand's Social Media Relationships

    Once you have a better understanding of your brand's relationships, you will be able to categorize or prioritize individuals, which should help the brand cultivate long-term relationships. This allows you to see the relationship that your brand has...

  6. Tools to Monitor Online Reputation Across Different Languages

    But a proactive approach can pay dividends when it comes to establishing and maintaining relationships with your customers across geographical and linguistic barriers. But social media aggregators such as Microsoft's Spindex or Hootsuite allow the...