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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Are we fostering positive relationships and impressions as we build our links? Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought...

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.

  3. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    You'll find opportunities to share other people's content, to thank them for sharing yours ("Thanks for the retweet"), and to develop business relationships. Whether they love him, hate him, or are in-between, Weiner needs engage online and build...

  4. 4 Steps to Better Understand Your Brand's Social Media Relationships

    Once you have a better understanding of your brand's relationships, you will be able to categorize or prioritize individuals, which should help the brand cultivate long-term relationships. This allows you to see the relationship that your brand has...

  5. Tools to Monitor Online Reputation Across Different Languages

    But a proactive approach can pay dividends when it comes to establishing and maintaining relationships with your customers across geographical and linguistic barriers. But social media aggregators such as Microsoft's Spindex or Hootsuite allow the...

  6. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Instead, develop relationships with other savvy webmasters and trade links deep within pages when there's semantic relevance. Social Media In all likelihood, Google will become more active in monitoring and using these social signals as supporting...

  7. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Putting down the traditional media bullhorn has enabled social media-savvy businesses to forge deeper and more meaningful relationships than ever before. This is where paid social media monitoring tools such as Sysomos or Radian6 come in handy.