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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about content marketing that require dispelling.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart said.

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    One industry expert says yes. Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Chatting and coffee talk led to stronger relationships and long-term business. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and...