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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google automatically Gmail with contacts on Google+, and limits circles to 5,000. One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them to...

  2. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Search Engine Land's credentials are signalled to Google via their own authorship markup and also the fact that this story has been shared by someone in Allen's Google+ circles – not to mention that Danny Sullivan also has some significant ties to...

  3. Google+ Bowling: Real Life Bowling Rethought for Real Life

    For good bowlers, when you throw a strike, Google will give you the option of sharing the news with your Google+ Circles. Now we want to make Google, Google+, bowling, and you all better by including you, your relationships, your interests, your...

  4. Why an Optimized Content Strategy is Crucial for Social & Search

    Now your published content in Google+ (Google’s social network) is findable by other people in your Circles. You need to build out your social networks too – more followers, Friends, Circles, etc. Because according to Google, social media and...

  5. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    Though Diaspora is still in alpha, the fact that they are willing and happy to allow this choice where the two social media giants are not is creating a growing buzz within the online community, not just within virtual world circles, but within...