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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. Search results beware and be aware, customer service...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One important aspect about social media that is often overlooked in enterprise organizations is the importance of being social and developing quality relationships over time with people who respect your knowledge and contribution to the industry...

  3. Last-Minute SEO - Here Come the Holidays!

    These can be done through networks or even direct relationships with the affiliate themselves. There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    What Can Traditional PR Teach the Digital World About Relationships? Social Media Extracting Key Data From Social to Inform Content Strategy Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long...

  5. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. This data tangibly quantifies the actions your customers and potential customers have taken...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers...

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Put in the time to continue to foster these relationships and eventually you could reach the ideal point of being their...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Build stronger relationships. Don't forget to include "subscribe" and social share buttons! Social Channels: Facebook and Twitter are the "must do" channels. You may even want to adopt a social media monitoring tool so that you know everything...