The distribution of content has come a long way in a very short space of time but core to the technical process is the fact that, ultimately, it is about relationships with people. Again, there are myriad ways to do this, from simple social account...
After 40 years of structured data analysis, the rise of unstructured data relies on the data to reveal the relationships inherent to the data, rather than parsing data through pre-determined filters. Big data analysis, known in its earlier life as...
Columnist Relationships and Best Practices Maintain relationships: Assuming you've connected with the editorial team and/or columnist, keep the dialogue and relationship ongoing. Reach out with a phone call, an email or a social touch.
Social Integration Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your...
For this post, I’ll be covering how to build great links from local authorities – which time and time again has proven to require human creativity and leveraging relationships. Again, spend time brainstorming how you can use assets, relationships...
You can use social media to build relationships at the same time, but I don’t think that’s going to get you links without some asset in the form of a piece of content. The great thing was that it also led to good new relationships with good...
In all social networks, salespeople can find, connect, engage, build relationships, and sell. Making social media work for your company is not a matter of "if". How to Leverage the Social CEO Social media marketing affects and supports all critical...
Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.
Some social media platforms make it difficult to leverage relationships outside the environment they created for you. Social media offers unprecedented access to cultivate relationships with customers, one at a time.
Developing relationships within your niche. Generate social signals. Adding social buttons prompts sharing, which improves the distribution or your content across social platforms. What's more, Google is gathering social data and this data impacts...
Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. The sparse tidbits we share on various social media platforms and in our user...
As a standalone B2B social network, YouTube isn't truly where the lead capture happens or where relationships are developed. LinkedIn is the only real B2B social network that was developed purely to develop direct B2B sales relationships for B2B...
Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. There are a number of good free and premium platforms out there to gather and analyze...
There is simply no better way to stay current, build relationships or to get yourself out of your own bubble than to read what others are saying, both about your world and outside of it. Sharing content with your audience is a great way to create...
Build community and meaningful relationships. The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it...
Relationships with influencers can add a great deal to your overall content marketing campaign. Be aware that these relationships require maintenance. Sharing your published content through your social channels can provide a beautiful virtuous...
As an added bonus, it scored additional links by stirring up a little bit of controversy and resulted in some debates between those whom the concept resonated with and those who were very pro‐relationships.
Skyword: With an end-to-end workflow and a roster of writers for all budgets and industries, Skyword can plug right into your existing relationships to supply the optimized narrative content you need from authoritative sources.
Influence may only be sustained when you accept that the work required to cultivate and nurture the relationships you build will never truly be finished. Social media and mobile devices played significant roles in the campaign, which leveraged the...
Producing videos, establishing relationships with media/journalists, and evaluating when you'll get the most exposure from your press releases. But it takes time to build those relationships. Facebook and Twitter were in the high end of 80 percent...
