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Social Relationships

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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    After 40 years of structured data analysis, the rise of unstructured data relies on the data to reveal the relationships inherent to the data, rather than parsing data through pre-determined filters. Big data analysis, known in its earlier life as...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Social Integration Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Some social media platforms make it difficult to leverage relationships outside the environment they created for you. Social media offers unprecedented access to cultivate relationships with customers, one at a time.

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. The sparse tidbits we share on various social media platforms and in our user...

  5. 3 Keys to Activating an Audience with Smarter Content

    Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. There are a number of good free and premium platforms out there to gather and analyze...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Build community and meaningful relationships. The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it...

  7. 10 Vital Steps to Building Social Influence

    Influence may only be sustained when you accept that the work required to cultivate and nurture the relationships you build will never truly be finished. Social media and mobile devices played significant roles in the campaign, which leveraged the...

  8. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Producing videos, establishing relationships with media/journalists, and evaluating when you'll get the most exposure from your press releases. But it takes time to build those relationships. Facebook and Twitter were in the high end of 80 percent...