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  1. Writing Your Way to the Top of Search and Social Results

    We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence. Search and social media writing - we’ve come a long way in...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  3. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Author Rank is still viable but it will be done through the use of entity identification and extraction coupled with other signals (i.e.linked entities, engagement, sentiment). What we’re hearing from multiple sources is that Google+ will no longer...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...