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  1. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. will become active on Google+ and other key social graph and authority platforms like LinkedIn to...

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    But it's top 50 Alexa rank is hard to ignore. Do you really think that misusing "their" vs.there" is going to make any difference in the social shares, links, or comments that you get? If you aren't upping your content game in a big way this year...