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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Understand your niche, what people are searching for, and provide killer content that deserves to rank highly. Don't rely on one page (like a homepage) to rank for all of your target keywords. Keep producing high quality content, keep using social...