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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. An inherent shift is happening and marketers should begin to adjust their mindsets from simply targeting search keywords or...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Social networks you'll use for promotion and why. Content that doesn't get to those who would benefit from it because there's no time for proper promotion. Promote content according to pre-determined strategy: Since your strategy charts out the...

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it personal promotion? Once you have firm objectives set you can move on to the, more fun, aspects of tactical implementation and promotion. Every day a new list is published with no real business or performance-based metric associated – the new...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Promotion Is it the promotion activity that failed? In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally. You can run both PDFs through the same distribution channels and...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...