SEO News

Social Promotion

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  1. SEO Is No One-Trick Pony

    This is where PR and social media promotion come in. It’s "promotion. Creating the content is one thing…promotion of that content, is another. Once you have developed a list of targeted keywords, you must determine how these keywords match up with...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. Search results beware and be aware, customer service is part two of the social media revolution.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    The extra lead time allows for additional promotion through social media channels and is useful in creating perceived value. Bouncing those ideas off your social media team and especially your own bloggers is an important next step.

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Some of life's most memorable moments are products of surprise: a surprise birthday party, marriage proposal, promotion, bonus or an unexpected gift. There are several key ingredients that make this social media campaign so incredibly effective.

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. An inherent shift is happening and marketers should begin to adjust their mindsets from simply targeting search keywords or...

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Social networks you'll use for promotion and why. Content that doesn't get to those who would benefit from it because there's no time for proper promotion. Promote content according to pre-determined strategy: Since your strategy charts out the...

  7. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it personal promotion? Once you have firm objectives set you can move on to the, more fun, aspects of tactical implementation and promotion. Every day a new list is published with no real business or performance-based metric associated – the new...