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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Inspire Participation and Promotion Promotion Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Step 10: Allocate Dollars for Content Promotion and Syndication I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond just the game? Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. Gone are the days that marketing can build their...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    Rather than creating content and simply hoping that your customers will be attracted to it, we've begun to truly look into the heart of our followers, in turn discovering the content best suited to them and creating it and from there, delving into...