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  1. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Promotion Is it the promotion activity that failed? In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally. You can run both PDFs through the same distribution channels and...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Inspire Participation and Promotion Promotion Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels.

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Step 10: Allocate Dollars for Content Promotion and Syndication I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you...