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  1. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It isn't often you get a call from a company that turns into a proactive Penguin project. And when I finally had access to Google Webmaster Tools, the problem became worse. Google was showing more links to the site overall, including more spammy...

  3. SEO & Keywords: Think Conversions, Not Rankings

    This SEO process can't begin and end in a particular project phase or be completed after just one month of keyword research. If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google".

  4. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Google's origins are academic in nature, having started as a research project at Stanford University. The research project then went on, “to convert the backlink data that it gathered into a measure of importance for a given web page.