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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You need an earned media person who will drive this project forward continually. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. They choose topics that have mass appeal, as social channels are some of their...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Data from the Open Penguin Data Project suggests that anchor text is typically the third strongest predictor of whether you'll get hit. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your core...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The recent "play the road" project between VW and Underworld points to a deeper and richer future for this trend. It's a game-changing move by the social network, with Morgan Stanley predicting Facebook video ads could be worth $1billion market to...