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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. So... You Think SEO Has Changed?

    In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial. Aligning digital assets that cater towards those folks with the keywords that they commonly use...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during the Apollo...

  4. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. These search triggers can be used to help align search and social strategies and can be combined with...

  5. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. While it seems obvious to buy your brand terms in paid search to acquire...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    As illustrated by the data, this particular organization did not have an active social media program during this time frame. The proper balance between organic search, social media, email, paid search, referrals will vary.

  8. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. The search community has always been infatuated with content in one format or another, and the...