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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles. Search results beware and be aware, customer service...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do I need to set up the social media profiles for each location or will [VENDOR NAME]? What if I don't want to have individual social media profiles for each of my locations? What type of reporting for social media does [VENDOR NAME] offer?