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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Create geo-targeted evergreen pages, create geo-optimized profiles...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Instead, he emphasized the importance of filling out your persona profiles by really getting to know your customers before you take any action. You can build what looks like a persona through social chatter and surveys and all kinds of other...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Cutts also noted a big problem with crawling social profiles: they tend to change frequently, and Google only samples the web at specific points in time. Someone could change the relationship status or someone could block a follower and so it would...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Below we run quickly through the key information you can glean from public profiles: While the platform looks like another social analytics platform, it actually started life as an RSS dashboard and that functionality is still available.

  6. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Pew also points out that while Facebook dominates the online social networking scene, other social media platforms have developed their own unique demographic user profiles. As social media users are diversifying their online networking platforms...