So with Facebook Graph Search the results are based on both users' and brands' profiles, as well as content made by third parties. Building out enhanced profiles is a critical first step to claiming your owned assets.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a lot of different social media accounts and profiles, you've planted quite a bit of information on yourself.
Chris Dyson: Find people who have a similar objective to your own such as local politicians, celebrities or business people who have established social media and press profiles. I've often found that targets are easy to find in most industries, but...
You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.
The ever-changing terms, display rules of profiles, posts and shares of Facebook, for example, have created ample challenge for marketers seeking to leverage the platform for their brand. Brands and businesses were initial skeptical about the...
You can also include links from your Wikipedia page to your social profiles. In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy.
Kris has sprinkled these phrases in all of her online properties – from websites to social profiles. Laura Roeder is the creator of LKR Social Media and in 2011, she was named as one of the top 100 entrepreneurs under 30 and invited to speak at the...
Facebook’s verification badges for pages and profiles will also mimic Twitter by leaving much of the process unknown and internal. While verified pages and profiles will add some semblance of authenticity, brands aren’t exactly begging for the...
That not only creates points of user engagement, but monetizable moments that SMBs can share and spotlight within their Yelp profiles. Put another way, the social connections that bind us don't correlate to food taste or M.D.ratings.
The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our information.
There are several new ways to filter your profiles, the Google Analytics has announced. Other filters introduced include ways to filter social networks, content and user settings. Social: Social network
However, before you even begin to execute any strategy of customer segmentation, you have to understand the different profiles of multi-channel shoppers and consider the right tactics to monetize each profile.
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. Examples of business significant profiles might...
If you're unsure, check out bios, LinkedIn, and other social profiles that show publications and groups he has joined. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition...
Alumni profiles: tuftsalumni.org/news/alumni-profiles/ Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet.
From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized...
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
While you may not “see” them as often, you should be paying attention to how key prospects and customers are interacting with your social media profiles. Sometimes you may strike it rich and find a lot of positive mentions of your brand that can be...
I have often said that until social figures out "spam" (fake profiles/automation, etc.the way that search engines have figured out link spam, social signals can’t be as relevant as we might like. Yet, many people are still trying to figure out...
