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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...

  3. Driving Consumer Insights With Mobile Analytics

    Add filters to the new profiles (not the original profile! Set up profiles for mobile, non-mobile. When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no, let's do...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering...

  5. Linking From Within: How to Generate Links Through Existing Relationships

    Most of your company employees will have 3+ social media profiles. When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and...