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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    The problem is, if there's nothing for your prospects to engage withyou will have no engagement. But the data and insights can also help improve "top of funnel" activities and performance from initiatives like SEO, SEM, social, and content marketing.

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Strangely enough, that's not a problem for Google. It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when...

  3. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Use these Twitter lists as your starting point: https://twitter.com/Casieg/top-ladies-of-seo-social and https://twitter.com/junemackweb/women-to-follow-in-seo. Not only was a great way to put finally put faces to names, it was an opportunity for us...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Security certificate problem trips up Bing Web site – CNETTrying to use Bing brought up the following warning: "This is probably not the site you are looking for! SOCIAL Percent of Time Spent Online is on Social Networking – Experian Marketing...

  6. Driving Consumer Insights With Mobile Analytics

    So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error and slowly direct users somewhere else. Worry more than a little about the cross device problem – look for products that help you.

  7. 4 Steps to Take After a Google Manual Penalty is Removed

    The problem is that when people see this, they have a tendency to dismiss Google+. If you can solve a problem or answer a question, you will attract links. What they don't realize is that the power of Google plus has nothing to do with the social...

  8. How to Avoid PR Disaster With a Social Media Policy

    Now social media is part of the PR department and it's their problem. Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap...