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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The problem with this strategy is that it provides a lot of information that’s useless to customers. With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in...

  2. Cross-Device Measurement: Believe the Hype

    What’s the Problem? With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. Marketers want the flexibility to use multiple marketing channels - from search to social to...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    And while the latest local algorithm update fixes the problem for Yelp, many businesses have experienced a loss from Pigeon. Continuing an engaged social media presence English queries. Local businesses have been scrambling to adjust, as some deal...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Other Solutions to the URL Problem This may or may not be a problem, depending on whether the URLs are important organic landing pages. The Problem Going a step further, the Cadillac approach to the problem is often referred to as "Progressive...