When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into...
Although we haven’t completely figured out what’s going on here, it seems to support the theory that Google is actually looking at multiple sources and trying to use as many verified data signals as it can to leverage brand results and surface...
A New Theory: The Hierarchy of Web Presence Optimization There are five different tiers in The Hierarchy of Web Presence Optimization: Optimized content marketing is at the intersection of organic search optimization, social media, all the recent...
However, from conversations with numerous industry professionals and esteemed network theory experts, our verdict is that Google+ is getting some things right, but has one fundamental hurdle to overcome.
Google recently dismissed the "any news is good news" theory, taking some steps to give more importance and visibility to local businesses that have positive ratings and reviews. Having a basic social presence is free; the only thing it costs is time.
Reading between the lines, however, there is little said to corroborate that theory in Cutt's announcement. SEOmoz also put the theory to the test, albeit informally, but unfortunately it does not specifically test the 'author signal' and instead...
BG Theory Channel: You have a more mature online presence or service offering and paid search is an important channel in that mix. Register now for SES Chicago 2010, the Leading Search & Social Marketing Event, taking place October 18-22!
A couple of years ago, a friend of mine referenced an academic study that showed a correlation between how closely you resemble your RL self and where you fall on a scale from extroverted to introverted (this theory holds up where I personally am...
The theory here is that the spacing will make the url more relevant based off the keywords it contains. How SMBs Can Optimize their Social Networking Time, Part 1 SEW EXPERTS: LITTLE BIZ Many small business owners know that there's benefit to be...
The theory here is that the spacing will make the url more relevant based off the keywords it contains. SEW EXPERTS: SEM CROSSFIRE Google will always be a major presence on the Web, and the place to go for certain types of information.
I'm not sure how the execution would go, but in theory this could be a good move, not to mention an exciting twist to the story. The benefits Microsoft would see by adding Yahoo's social networking properties, or how a Microsoft acquisition might...
The only constant in search optimization, SEO Theory That widgets become another online presence just like a website, a blog, or social page Last week, we shared some New Years Resolutions from several search marketers and social media marketers.
Advanced SEO: The 4-step campaign process, SEO Theory It could potentially affect any commercial Web site, but may only include those online retailers with a physical presence in California, according to Goldman.
Spoking About The Perfect Hub Strategy, SEO Theory Likewise, your communications on social sites seem to vary too. Donnelley announced today that it will partner with Yahoo to give its advertisers more substantial presence on Yahoo Local.
Trusted Site SEO: Build Trust Authority SEO, SEO Theory A business should register ccTLDs in all of the countries in which it plans to develop or have a commercial presence. In this final two-part article, we discuss ways to implement those...
Intermediate SEO: Developing Intermediate SEO Techniques, SEO Theory Google Blogger Attacks Sicko, BacktracksA Google blogger tried to rally healthcare advertisers against Michael Moore's latest documentary, Sicko, by advising them that they should...
Data Scale/Portfolio Theory, Bronte Media Where the focus of SEO used to be site-centric, it must now include optimizing video, providing local listings, product presence in structured feeds into Google Base, flight fares and times, hotel locations...
This sounds nice in theory. We're fascinated by the decisions advertisers make when entering the social network fray. Although advertisers do lose message control in social networks, you likely won't be flamed out.
The Four Foundations of SEO Theory, SEO Theory The Webification of SMBsDrawing business owners online with the promise of a free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.
