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  1. Social Media Automation: A Beginner's Guide for Small Business Owners

    Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go viral instantly. Retweets: Automation will reduce the quality of social media presence. Customer retention is often enhanced by a strong...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they need to incorporate special offers and promos into their paid search campaigns, but don’t forget about positive and negative PR.

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Updating global search and media processes requires a strong internal leader with proven experience managing integrated marketing campaigns. Although it may seem self-serving since I work at an agency, but I do strongly believe in the collaborative...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. With the continual convergence of social media and SEO, we also need to think...

  6. Going Global: Localize Your Message for Holiday Retail Traffic

    Holiday” has different meanings for different people, and retailers should recognize these differences across their websites, social media, mobile, and advertising campaigns. Like Debenhams, retailers can increase global sales through traditional...