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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. A dashboard that drills down into detailed content metrics...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    My company is also tracking mobile organic search traffic trends. Conversion of Time on Page or Number of Pages Visited), and take action to improve your content accordingly. Understanding searcher behavior by channel, intent by geography, and...

  3. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    This really isn't shocking when you consider that many people take to social media, particularly Facebook, to complain about their cell phone or Internet company. For example, commercial banks have the largest Fortune 500 company presence, with 94...