Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. Every site audit should include a look at the client’s local, GPS, and business...
Please share some of your own tips and tricks for maintaining a healthy social media presence in the comments below! Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience.
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Also, brands should consider that, with the increased adoption of Vine, many social media platforms are moving toward a more visual form of social engagement.
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. GH: Authorship and authority continue to gain traction as quality indicators, and social...
It is clear that proper education and strategy is lacking from many social presence online. The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first...
Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. Most people, even those that are quick to refer to Google as Big Brother and refuse to use Chrome for its...
How does a national brand manage the social media presence of hundreds or even thousands of locations? It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level.
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Skipping the basics and spending all your time and money on...
Her message of equality and individuality is sprinkled throughout each platform and as she evolves, her social presence evolves with her. What other key takeaways do you see emerge from following celebrities on their social channels?
Which social networks will you maintain a presence on? Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Start with simple conversions and as you learn...
If you have a social presence and want to grow it, think about adding social buttons that allow a person to become a part of your community. And that product pages need images with the ability to view the product in multiple perspectives, the...
You can tell if your social presence is strong if you have that enabled; you can also look at the rest of the seven-pack when/if it appears to see if your social channels are showing there as well. How strong is your brand social presence?
From here, we went on to review the hot topic of building and profiting from social authority. Social Authority In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO...
For example SEO: “it’s only about how Google rates my content,” “build content and links will come,” “I just need good links/social signals,” or even “all my competitors cheat. Granted, there are great tools that can help you view Google and Bing...
Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people you're connected with on various social media platforms.
As the sales rep’s social presence grows, so should the brand’s. If the sales rep is promoting, and even contributing to the brands online presence, this should fuel new followers and widen your social reach.
By tapping into a searcher’s social graph, Facebook searches for people, photos, video pages, places, etc.anything shared publicly or shared with the person conducting the search on Facebook is considered.
