ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site...
Make it Social Unlike Google+, Bing is inclusive of all social networks. With Bing Places for Business, you can build your online presence by adding your Facebook and Twitter URLs. So, take advantage of all that social media work you're doing and...
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. In past posts I have talked about the importance and intrinsic relationship between search and social and...
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
You can help your CEO feel more empowered and in control of his or her social media presence by narrowing down the available platform choices. In today's social economy, visible storytelling sells, and who better to tell your story than the person...
This reinforces the need for marketers to think natively when participating in social," he added. Curalate stated less than one-fifth of images on Pinterest today have the presence of faces. The social cues of consumers are relevant, extremely...
Step 4: Add in optional business information such as hours of operation, languages spoken at the business, social media links, etc. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo...
To prove impact, setting goals and benchmarking the current web presence is necessary. What impact did these efforts have on the web presence for organic search? SEO is the on-going process of discovering and uncovering highly converting unbranded...
Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In analyzing more than 500 million shopping experiences...
Maintaining compliance becomes infinitely more complex when national brands empower local entities or advisors, like when a financial services company empowers each financial advisor within its national network to create its own local social media...
Google+ Presence in Search Results Increased by 10% The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search results grew by...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. If you haven't yet incorporated Pinterest into your social...
Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000). The client decides that they want the agency to...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
These little pieces of automation can make your life easier and help you keep a presence when life gets chaotic. Every brand presence needs a solid way to schedule the content they're sharing. But it doesn't matter program you use, just that you're...
Or in the words of Derek Halpern from Social Triggers: “You don’t have to create content, day in, and day out. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating...
Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. Every site audit should include a look at the client’s local, GPS, and business...
Please share some of your own tips and tricks for maintaining a healthy social media presence in the comments below! Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience.
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Also, brands should consider that, with the increased adoption of Vine, many social media platforms are moving toward a more visual form of social engagement.
