At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. If you haven't yet incorporated Pinterest into your social...
Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000). The client decides that they want the agency to...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
These little pieces of automation can make your life easier and help you keep a presence when life gets chaotic. Every brand presence needs a solid way to schedule the content they're sharing. But it doesn't matter program you use, just that you're...
Or in the words of Derek Halpern from Social Triggers: “You don’t have to create content, day in, and day out. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating...
Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. Every site audit should include a look at the client’s local, GPS, and business...
Please share some of your own tips and tricks for maintaining a healthy social media presence in the comments below! Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience.
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Also, brands should consider that, with the increased adoption of Vine, many social media platforms are moving toward a more visual form of social engagement.
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. GH: Authorship and authority continue to gain traction as quality indicators, and social...
It is clear that proper education and strategy is lacking from many social presence online. The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first...
Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. Most people, even those that are quick to refer to Google as Big Brother and refuse to use Chrome for its...
How does a national brand manage the social media presence of hundreds or even thousands of locations? It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level.
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Skipping the basics and spending all your time and money on...
Her message of equality and individuality is sprinkled throughout each platform and as she evolves, her social presence evolves with her. What other key takeaways do you see emerge from following celebrities on their social channels?
Which social networks will you maintain a presence on? Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Start with simple conversions and as you learn...
If you have a social presence and want to grow it, think about adding social buttons that allow a person to become a part of your community. And that product pages need images with the ability to view the product in multiple perspectives, the...
You can tell if your social presence is strong if you have that enabled; you can also look at the rest of the seven-pack when/if it appears to see if your social channels are showing there as well. How strong is your brand social presence?
