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  1. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. The secret typically lies in accessing the biggest hammer in...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there...

  3. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...