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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    However, the good news is that you don't need to be a high-powered PR executive to build these lists. Put in the time to continue to foster these relationships and eventually you could reach the ideal point of being their go-to contacts within your...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Are we active on the social networks that matter in our industry? Are we active on the social networks that matter to the...

  3. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  5. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    In 140 characters or less: Press releases drive broad discovery of your news message in search and social. Report company news or industry data. They help fuel the content fire and drive social interaction, sharing, and engagement – and are the...