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  1. SEO Is No One-Trick Pony

    For many of you, this is not news. Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    However, the good news is that you don't need to be a high-powered PR executive to build these lists. One the best features on Facebook is Graph Search. Working closely with your social media manager here, build a list of journalists and producers...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  6. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  7. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. News Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages...