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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  3. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. News Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. The proper balance between organic search, social media, email, paid search, referrals will vary.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Are we active on the social networks that matter to the search engines? Are we taking our social media seriously?

  6. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. Recent Google updates have amplified visibility of hashtags in organic search results on...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The good news is that not every site was impacted negatively. During this most recent update, two websites I’ve been helping with Penguin hits recovered. Keep producing great content, keep leveraging social to get the word out, keep building...