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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence. Does our social media marketing strategy stimulate the level of social signals required...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    This "study" that "beer makes men smarter" got a ton of traction on social media sites. If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing.

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    This reflects how opinion and coverage of the event, covered extensively on social networks, news sites and blogs, including the CEOs subsequent apology a few days after the event, has dominated interaction with the brand.

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Social Media Integration Do the social media icons on the site go to the correct pages? On small sites without any tools, you can navigate to each page to make sure they all work. For larger sites, there is a modest annual fee.