This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Leverage Social Media University news page: news.pitt.edu/in-the-headlines
Here's a quick recap of search and social marketing news and tips from the past week. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Here's a quick recap of search and social...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. If a site linking to mine gets caught selling...
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. Social media users will often prefer to retweet or Like content rather than linking to it.
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. It is difficult, if not impossible, to gain good links and measurable social media visibility with average...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. Rich media can almost always result in better...
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. The best way to get other sites to create relevant...
What many people forget (or ignore) is that social media isn't one-sided, and these sites don't exist solely for you to throw out links to your site. Promoting a site through social media can also help to build links.
PR and communications groups are essential for providing oversight and guidance in identifying the right influences for inbound links, social media connectivity, and overall network development. This was only narrowly ahead of social media and...
I know how to build and code websites so that they are search engine friendly, and I understand that in order to achieve visibility and revenue for our clients we need to build high quality links and work in tandem with traditional and social...
Public relations is a skill that can be learned and will greatly increase your ability to get links from important, authoritative media sites. The story was covered on a lot of media including CBS News, which included a nice editorial link.
These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content.
SERPs now not only include blue links but also images, video, places, and news, among others. Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them.
