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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we taking our social media seriously? Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? In addition to strengthening your overall social media marketing position, it's going to be...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    When you add links to other sites in your content, you create pingbacks and referred traffic to those sites. This "study" that "beer makes men smarter" got a ton of traction on social media sites. The more people that see your content, the better...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for...