This is different than national link building, where it’s supremely important to build links only on sites that are highly relevant to your industry, with a measure of authority. Step 1 — convincing local sites to link to yours — can only be taken...
This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the...
Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content makes contact in the wilds of social media.
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Leverage Social Media Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. And like the general news sections at universities, many schools have alumni news sections...
Here's a quick recap of search and social marketing news and tips from the past week. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can...
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Interestingly I didn't star as many articles on Penguin; I think that this...
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. All this and much more in our quick recap of search and...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Here's a quick recap of search and social...
Tourism Australia promotes specific stories which it sees are gaining traction on its social media sites and piggybacks on general interest stories from around the world – such as the end of the world “event” predicted by the Mayans on Dec.
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. Michael Bayle, Senior VP and General Manager of...
That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. Social media users will often prefer to retweet or Like content rather than linking to it.
Instead of focusing on just the link, we need to focus on the individuals in charge of managing or working with the sites, social media profiles, and publications we’re targeting. Competitive social media profiles, their activity, and messaging...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. Examples include; social platform profiles, YouTube...
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. Less than 30 percent use multimedia with a with a news...
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
