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  1. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Social Media Integration Do the social media icons on the site go to the correct pages? This may sound like old news to some, but this easy-to-fix mistake happens every day. Do you have the right buttons and social plugins installed for what you...

  3. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    Actually, that's how most people start out monitoring their online brand – when they discover there‘s bad news to be dealt with. In the "bad news" bucket, there‘s reputation management. In the "good news" bucket, there's relationship development.

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with...

  5. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Leverage Social Media Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. And like the general news sections at universities, many schools have alumni news sections...

  6. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Users can also see what social media users are talking about, which political hashtags are trending, tweets from influencers, and trending search topics. They’re also offering a suite of free tools called the Election Toolkit, which is really just...

  7. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Start by facing the reality that social and SEO are closely tied together – social media monitoring/tracking is as important as ranking reports and analytics are to SEO. In hours, whoever is in charge of social media wields scary power that can...