This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Leverage Social Media University news page: news.pitt.edu/in-the-headlines
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Google: Disavow Links Even If Removed As A Best...
Ask the Ex-Googlers Anything at BrightonSEO – Linkdex BlogEx-Googlers Fili Wiese, Alfredo Pulvirenti and Jonas Weber talk spam, bad links, link building, content, social signals, and more. LinkedIn buys Pulse for $90M as its publishing ambitions...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. If a site linking to mine gets caught selling...
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. It's always been quite easy to spot content that has an inflated number of links or social votes.
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. It is difficult, if not impossible, to gain good links and measurable social media visibility with average...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. Rich media can almost always result in better...
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. The best way to get other sites to create relevant...
What many people forget (or ignore) is that social media isn't one-sided, and these sites don't exist solely for you to throw out links to your site. I know those links came from the interaction, and that's enough for me to realize how valuable...
PR and communications groups are essential for providing oversight and guidance in identifying the right influences for inbound links, social media connectivity, and overall network development. This was only narrowly ahead of social media and...
I know how to build and code websites so that they are search engine friendly, and I understand that in order to achieve visibility and revenue for our clients we need to build high quality links and work in tandem with traditional and social...
Public relations is a skill that can be learned and will greatly increase your ability to get links from important, authoritative media sites. The story was covered on a lot of media including CBS News, which included a nice editorial link.
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. Create content of relevance for your community and seed to hyper local bloggers and print news outlets.
SERPs now not only include blue links but also images, video, places, and news, among others. Integration allows you, as marketers and not just SEO professionals, to look across channels to measure total productivity across all digital disciplines...
