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  1. Big Data: An Introduction for Search Marketers

    The ROI calculation is simpler – if you're getting more of the result you wanted, you pay for that lift. For example, there is now an array of search marketing analytics providers ranging from SEOmoz to Rio SEO to BrightEdge and Conductor.

  2. Search News & Headlines Around the Web - April 6, 2011

    Analytics & ROI Use Google Analytics to Develop Social Media Strategy - Search Engine People Search Industry News The New Google Analytics: Events Goals - Google Analytics Here's a roundup of today's other search news and headlines from around the...