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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Social media has been a major player in the digital marketing landscape for the last few years. Are we taking our social media seriously? Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?

  3. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. You have the choice of industry blogs, guest posts, social platforms, online...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact. Finally, look at social signals and utilize social media to drive traffic...

  6. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today's largest social media news networks. All are still valid forms of publicity generators, but today we have new interactive and more organized...

  7. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...