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  1. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with...

  3. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Leverage Social Media Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. And like the general news sections at universities, many schools have alumni news sections...

  4. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Start by facing the reality that social and SEO are closely tied together – social media monitoring/tracking is as important as ranking reports and analytics are to SEO. In hours, whoever is in charge of social media wields scary power that can...